Different social media platforms attract different audiences. With over 60% of TikTok users being comprised of Generation Z, the fast growing social media platform has one of the youngest users across all platforms. To put it in numbers, Facebook and Instagram has around 30% of it’s users in the 25-34 age group. With TikTok, 37% of all of it’s US based users are in the age group of 10-19 years old. These numbers give companies an insight into the type of content it should create to attract these younger audiences to it’s brand.

How should I use TikTok for my Business? + Tips

Organic Traffic

Creating content tailored towards a certain audience over a consistent period of time can get you great results on TikTok. Many companies have found success by creating content tailored towards their audience. An example of this is Crocs, as they started tailoring their content towards youth and attracted a younger following that they might not have found on other social platforms.

Using TikTok for your business can be a great asset when reaching out to an younger audience that is currently on that platform. With larger companies like Walmart investing into the future of TikTok, “Walmart could become a leader in online video commerce”. This display’s the huge opportunity for many other businesses to start creating content on TikTok.

Tips

  • The use of multiple hashtags (for example the #fyp hashtag) has helped many content creators go viral.
  • Sounds that are currently trending on TikTok can also help your content reach a wider and larger audience.
  • TikTok Duets with the platform’s influencers can also help you reach a large audience, especially if the influencer your company duet’s with responds to it.
Here’s an easy TikTok Duet tutorial by Howfinity

Paid Traffic

With TikTok exploding in the North American market, paid advertising has become a very lucrative opportunity for many businesses. As of now, their ad platform in Canada is not as simple as Facebook’s or Instagram. To sign up for TikTok ads, you’ll have to fill out a form on TikTok for Business and leave your contact information for them to contact you. However, once TikTok releases their self-service ad manager in Canada, it should be as simple as other platforms. The cost of ads on TikTok is slightly higher than other platforms, with an average of $10 USD per 1000 impressions. When comparing that number to other platforms, the average of 1000 impressions on Facebook is around $7.19 USD. You’ll have to keep in mind that there’s a huge gap in age when using both platforms though. So if you have a product that appeals more to youth, paying a bit extra will make sense when advertising on TikTok.

Influencer Marketing

Due to TikTok’s algorithms and great content, many individuals found fame through the platform. Charli D’amelio (94.5 million followers) & Addison Rae (65 million followers) both have generated over 4 billion likes on their content which displays the power of TikTok’s reach and influence. This influence can be used in marketing when advertising products or services to certain audiences. American Eagle hired Addison Rae for their 2020 fall campaign by getting her to promote their brand. Using influencer marketing on a platform like TikTok can lead to higher brand awareness, especially with certain audiences like the younger generation.

Canadian TikToker’s are also playing a large role in the influencer marketing game. An example of this are Samantha & Madeline Caleon with their Levis Ad campaign.

Tips

  • As of November of 2020, TikTok paid ads haven’t reached Canada yet but once it does, it’ll be nice for you to have a paid campaign visualized with a strategy ready to launch!
  • Influencer marketing can play a large role for your brand. To find the right influencers, determine your budget & target audience before approaching them. + ALWAYS send a contract before payment. Here’s a template you can use.

So what’s stopping you?

What’s stopping you from using TikTok for your business? It’s extremely simple to use. Create a simple strategy to start posting content for the younger audience so it resonates with them. TikTok is another social media platform giant that have a lot of opportunity to market your brand and your company.

Market Pie has helped many small and medium sized businesses create the right strategy online. If you’re looking to build a strategy to use on TikTok or any other social media platform, contact us today!